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公告—北京正道控股百绿中国
发布时间: 2014-04-03 被阅览数: 4085 次

2014年4月3日,北京正道生态科技有限公司(简称“北京正道”)与皇家百绿集团达成战略合作协议。北京正道将控股皇家百绿集团旗下的百绿(天津)国际草业有限公司(简称“百绿中国”)。百绿中国仍将作为独立市场运作的企业主体,继续经营皇家百绿集团的所有品种和品牌产品。

On April 3rd, 2014, the Royal Barenbrug Group and Beijing Rytway Ecotechnology Co., Ltd. (hereinafter “Beijing Rytway”) have reached a strategic agreement in which Beijing Rytway will become the majority shareholder in Barenbrug (Tianjin) International Co., Ltd. (hereinafter “Barenbrug China”). Barenbrug China will operate as an independent company with an exclusive license and marketing agreement to sell all Barenbrug proprietary varieties and branded products in China.

皇家百绿集团具有百年育种历史,是一个专业从事草种(草坪草、牧草)育种、生产和全球性营销的跨国公司。百绿中国成1999年,是中国草种行业的第一家外商独资企业。“百绿”品牌和“凌志”、“首相”、“百思特”、“特高”、“大力士”、“三得利”等品种在中国市场享有盛誉

Established 110 years ago, the Royal Barenbrug Group is the global leader in breeding, seed production and marketing in the grass and legume seed industry. Founded in 1999, Barenbrug China is the 1st wholly foreign-owned enterprise in the Chinese grass and legume seed industry. The Barenbrug brand name and its popular varieties, such as “Barlexas”, “Premier”, “Barrister”, “Tetragold”, “Hunnigreen” and “Sanditi”, are well known in the Chinese market.

北京正道于2005年成立。作为一家集牧草、草坪和生态恢复用种子等为主营业务的公司,北京正道始终致力于新品种选育和引进、区域试验、种子生产与加工和技术服务等全产业链的协调发展

Founded in 2005 with its focused business on turf, forage and reclamation seed, Beijing Rytway has been dedicated to the vertically integrated chain of plant breeding, regional testing, seed production, seed processing and technical services in the Chinese market.

控股百绿中国后,北京正道将以其独特的经营理念、灵活的管理机制和优秀的员工队伍助力百绿中国发展壮大。源自皇家百绿集团先进的管理方式、全球领先的育种和种子生产加工技术以及百绿中国同样敬业的团队也将促进北京正道更好更快地成长

After the merger, Beijing Rytway will further develop Barenbrug China’s business and legacy with its unique philosophy, progressive management and dedicated employees. Rytway will also benefit from the Royal Barenbrug Group‘s advanced management, excellent global breeding and seed production network and Barenbrug China’sprofessional team.

北京正道和百绿中国将携手为中国市场提供更好的产品和优质的服务

Beijing Rytway and Barenbrug China will work together to provide top quality variety seed and excellent service to the Chinese turf and forage market.

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